You may, or may not know that we are doing an AI 'thing'. We know that leaning into AI will be the future and, as a small and nimble consultancy, we are uniquely placed to embrace the AI revolution. Here are some FAQs about how we use AI to help our workflow and the work we undertake on behalf of our clients: 

How has SearchUp embraced AI in digital marketing?

‍We’ve been early adopters of AI since 2021, using it to enhance everything from content creation to SEO analysis. AI helps us identify patterns in data faster than ever, optimise ad performance in real-time, and deliver more targeted, high-performing campaigns.

‍How can AI improve SEO strategies?

‍AI allows us to analyse search intent more accurately, identify keyword gaps, and spot new ranking opportunities. We use AI-driven insights to refine content strategies, monitor algorithm changes, and adjust tactics proactively — keeping our clients ahead of the competition. Recently we have been using closed GPTS to analyse large datasets of organic data to inform our content and backlinking strategies.

‍How does AI help with content creation?

‍AI speeds up research, generates content drafts, and suggests improvements based on engagement data. But it’s not all automation — we combine AI-generated insights with human creativity to ensure content is authentic, engaging, and aligned with your brand voice.

‍Can AI help with PPC campaigns?

‍Absolutely. AI optimises bidding strategies in real-time, refines audience targeting, and predicts which creative assets will drive the best performance. This means higher ROI and less wasted ad spend for our clients.H

How does AI improve customer insights?

‍AI processes massive datasets to uncover patterns in customer behaviour that would otherwise go unnoticed. We use these insights to personalise marketing strategies, improve customer journeys, and drive more conversions. AI is also our silver bullet when it comes to developing Ideal Customer Profiles (Or ICP's).

‍How do you balance AI with human expertise?

‍AI handles the heavy lifting — data analysis, pattern recognition, and automation — while our team brings the strategic thinking, creative direction, and industry expertise. It’s the perfect blend of machine efficiency and human intuition. AI is already transforming how businesses operate, and it’s only going to become more sophisticated. We’re not just riding the wave — we’re staying ahead of it by continuously testing and refining AI-powered strategies for long-term success.

‍How do you ensure AI-generated content still sounds human?

‍We never ‘set and forget’ AI-generated content. Everything goes through a human edit to ensure it’s on-brand, natural, and engaging. AI is a tool — the creative spark still comes from us.

‍What’s the biggest advantage of using AI in marketing?

‍Speed and precision. AI enables us to process data, adapt to trends, and implement changes faster than manual approaches — giving our clients a competitive edge.

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