Case Study - Transforming Email Intelligence Growth at Time to Reply

Before: Stalled Growth and Scattered Strategy

Time to Reply, an advanced email triage and analytics platform for customer-facing teams. had been through the wringer with multiple agencies. Despite a strong product offering, none of the previous partners had given proper attention to marketing attribution. Campaigns were launched, budgets were spent, but no one could pinpoint what was truly driving demo requests or sales-qualified leads. The brand was stuck in limbo – waiting for product updates, struggling to make digital campaigns stick, and missing out on key opportunities across the customer journey.

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After: A Strategic Pivot Towards Attribution and Intent

That’s where we stepped in.

We kicked things off with a deep dive into their Ideal Customer Profile (ICP), sharpening the focus on the right type of business: larger SMEs running Outlook-based email systems, where inbox efficiency makes or breaks support KPIs.

Once aligned, we completely overhauled Time to Reply’s SEO and paid media approach. On the SEO front, we focused on publishing authoritative content backed by high domain authority (DA) links, ensuring visibility for terms aligned to purchase intent. For paid media, we restructured campaigns by time zone – segmenting the US into East and West Coast audiences – to maximise ad delivery during peak hours for decision-makers. We also doubled down on competitor campaigns, creating a clear, differentiated niche in a crowded SaaS landscape.

Their was also lots of heavy lifting in terms of HubSpot and GA-4 so we could know, definitively, how they were acquiring customers through booked demos and/or free trials of their software. 

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Results: Record-Breaking Demo Volumes

Within just nine months – while the product was still mid-development and not yet at full maturity – we helped Time to Reply deliver the highest number of pre-sales demos in the company’s history.

By aligning channel strategies with decision-making patterns and buyer behaviour, we turned their digital marketing into a growth engine.

• Highest-ever pre-sales demos generated
• SEO strategy built on high authority and intent-led content
• Laser-focused paid media campaigns targeting competitors and exact match terms that delivered results

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What’s next? 

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At the time of writing, we’re about to finish our project with TTR. They want to focus on lead generation through sales as they want to try a more direct approach due to budget constraints. Them’s the breaks - we left as friends though!

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