Problem

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When TV Beds Northwest approached us, they were a brand-new business operating with a fresh domain, meaning they had no domain authority or brand equity to leverage. On top of that, they were entering a highly competitive market where larger, more established companies dominated search rankings and ad space. With a small budget, they needed to make every pound count to build their presence and drive growth.

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Solution

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We developed a targeted approach that combined content creation and link building to strengthen TV Beds Northwest’s domain authority and visibility. By crafting engaging and SEO-optimised content aimed at relevant keywords like “TV bed king size,” “TV Bed” and “TV Beds” we positioned them for organic growth. The content we produce seeks to solve specific user challenges - like how to put their bed together or troubleshoot any potential problems. 

Alongside this, we employed strategic link-building techniques to enhance the website’s authority. Additionally, we used a lean but effective combination of traditional Google Ads and Performance Max (PMAX) campaigns to boost visibility and drive both traffic and conversions.

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Results

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Thanks to the targeted content, link-building efforts, and cost-effective ad spend, TV Beds Northwest saw significant year-on-year growth in both traffic and revenue.

Web sessions growth (YoY):

As per the graph below website sessions increased by an impressive 180% YoY. The targeted efforts in SEO and ads drove consistent traffic spikes, and by the end of the period, traffic levels were nearly triple what they were at the start.

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Revenue growth (YoY):

The graph below illustrates how revenue grew in tandem with traffic, increasing by 100% YoY. The sharp rise in revenue from mid-2023 onwards reflects the success of the paid and organic strategies, all achieved on a small marketing budget.

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TV Beds Northwest’s case demonstrates how even businesses with limited budgets and no prior domain authority can grow rapidly in competitive markets with the right mix of targeted content, strategic link building, and cost-effective paid media. Our approach helped them carve out their space in a crowded industry, achieving impressive year-on-year growth in both traffic and revenue, all while maintaining an efficient spend-to-return ratio.

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